Corporate entertainment days can really be quite tedious, as anyone who has experienced a few will confirm. It is often the same venue used every time, with the same people, food and activities.Sometimes you get lucky and the events are actually really entertaining and involve doing something a bit different. Sporting events are a pretty safe bet for most corporate hospitality days, but even they have weaknesses. Here are the pluses and minuses.
Pros. Sporting events are generally quite laid back and there is no pressure on the host to entertain as the sportsmen and women do that job themselves.If the host is relaxed then this often leads to the guests being more relaxed also and they will enjoy themselves more. Further more, as most sports events are of a reasonable length of time, you can dip in and out of the action whilst carrying out important business discussions at the same time.It is not so easy however to discuss next years financial forecasts whilst watching a Shakespeare play.
Cons. It is a sad fact that not everyone likes sport. Some people will be over the moon watching the horse racing at a Cheltenham hospitality event, some people will be indifferent, and some will likely be so bored they either fall asleep or start talking to themselves. You obviously cannot please everyone, but it is worth checking if most people are fans of underwater hockey before you book the tickets. The other potential hazard of sport corporate entertainment is ironically the opposite.There will be people who are very passionate about their sport and when they get into supporting mode, nothing else around them matters. Enthusiasm and competiveness are great qualities to unleash on team building days, but they are not so desired when the goals of the corporate entertainment day are networking and maintaining client relations.
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